La Via del Tè

Exclusive Tea Blends

La Via Del Tè was created in 1961 through the entrepreneurial spirit of a young Alfredo Carrai. Fascinated by the world of tea, despite his tender age, he threw himself into the challenge of introducing Italy to the consumption and culture of a drink that was practically unknown there at the time.

Made in Tuscany

One of Italy’s most fabled regions, Tuscany is known for its artistic legacy and gorgeous natural landscapes; its seven World Heritage Sites can attest to this. In this gastronomic paradise, the popularity of its teas has grown over the years - we can thank Alfredo for that.

Family First

Today, La Via Del Tè remains a family affair with each of Alfredo’s six children leading a different charge within the business. From sourcing the best tea leaves to blending and packaging, all steps are carried out with care and a remarkable appreciation for the drink’s origins.